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Cover image for Marketing 3.0 : from products to customers to the human spirit

Marketing 3.0 : from products to customers to the human spirit

Marketing 3.0 : from products to customers to the human spirit

by

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Comportement du consommateur.

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2.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

by

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Consommateurs -- Comportement.

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3.

Cover image for How customers think : essential insights into the mind of the market

How customers think : essential insights into the mind of the market

How customers think : essential insights into the mind of the market

by

Zaltman, Gerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001

Format:

Books

Publication Date

2003

Excerpt:

Consommateurs -- Comportement -- Aspect psychologique.

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4.

Cover image for The Popcorn report : revolutionary trend predictions for marketing in the 90's.

The Popcorn report : revolutionary trend predictions for marketing in the 90's.

The Popcorn report : revolutionary trend predictions for marketing in the 90's.

by

Popcorn, Faith.

Format:

Books

Publication Date

1992 1991

Excerpt:

Consommateurs.

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