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1.

Brand metrics measuring brand efficacy along the customer journey

by

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

Consumers' preferences.

Available: Copies:

2.

Cover image for Brands & branding in South Africa 2015.

Brands & branding in South Africa 2015.

Brands & branding in South Africa 2015.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2015

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

3.

Cover image for Brands & branding in South Africa 2013.

Brands & branding in South Africa 2013.

Brands & branding in South Africa 2013.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2013

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

4.

Cover image for Brands & branding in South Africa 2012 : brands--the people's choice.

Brands & branding in South Africa 2012 : brands--the people's choice.

Brands & branding in South Africa 2012 : brands--the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

5.

Cover image for Brands & branding South Africa 2011 : the people's choice.

Brands & branding South Africa 2011 : the people's choice.

Brands & branding South Africa 2011 : the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2011

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

6.

Cover image for What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

by

Almendro, Jennifer.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers' preferences.

Available: Copies:

7.

Cover image for Brands & branding in South Africa 2010 : brands- the people's choice.

Brands & branding in South Africa 2010 : brands- the people's choice.

Brands & branding in South Africa 2010 : brands- the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2010

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

8.

Cover image for Emotional branding : the new paradigm for connecting brands to people

Emotional branding : the new paradigm for connecting brands to people

by

Gobé, Marc.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html

Format:

Books

Publication Date

2001

Excerpt:

Consumers' preferences.

Available: Copies:

9.

Cover image for Customer behavior : consumer behavior & beyond

Customer behavior : consumer behavior & beyond

by

Sheth, Jagdish N.

Format:

Books

Publication Date

1999

Excerpt:

Consumers' preferences.

Available: Copies:

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Affinity Advertising and Publishing.

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Almendro, Jennifer.

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Kall, Jacek VerfasserIn.

(1)

Mittal, Banwari.

(1)

Newman, Bruce I.

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Sheth, Jagdish N.

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Consumers' preferences.

(7)

Brand name products -- South Africa.

(5)

Consumers' preferences -- South Africa.

(5)

Trademarks -- South Africa.

(5)

Brand name products.

(3)

Corporations -- South Africa.

(3)

(3)

(3)

Branding (Marketing)

(2)

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Advertising as Topic.

(1)

Brand name products -- Management.

(1)

Choice Behavior.

(1)

Consommateurs -- Préférences.

(1)

Consumer Participation.

(1)

Consumer behavior.

(1)

Consumer satisfaction.

(1)

Consumers -- Research.

(1)

Emotionale Produktdifferenzierung.

(1)

(1)

(1)

(1)

(1)

Marktpsychologie.

(1)

Motivation research (Marketing)

(1)

Motivation, Études de (Marketing)

(1)

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(1)

Produits de marque -- Commercialisation.

(1)

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(1)

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