Brands & branding in South Africa 2015.

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Brands & branding in South Africa 2013.

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

A smokers choice : exploring the relationship between South African students and their cigarette brands

Brands & branding in South Africa 2012 : brands--the people's choice.

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media