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1. 
Cover image for The origin of brands : how product evolution creates endless possibilities for new brands
The origin of brands : how product evolution creates endless possibilities for new brands
by 
Ries, Al.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
Ries, Laura.
Available: Copies:
2. 
Cover image for The 22 immutable laws of branding
The 22 immutable laws of branding
by 
Ries, Al.
Format: 
Books
Publication Date 
2003 1999
Excerpt: 
Ries, Laura.
Available: Copies:
3. 
Cover image for The fall of advertising and the rise of PR
The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
Ries, Laura.
Available: Copies:
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