Introduction to tourism planning and development : igniting Africa's tourism economy / Acha-Anyi

Special events -- South Africa -- Planning.

marketing planning -- 6. The tourism and hospitality marketing environment -- 7. Market segmentation

responsibility and corporate governance -- Workforce diversity -- pt. III. Planning. Principles of planning

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

planning and talent management -- Recruitment and selection -- Induction, orientation and onboarding

Strategic planning

, processes and physical evidence -- Marketing planning, implementation and control -- Marketing metrics

responsibility and corporate governance -- Workforce diversity -- pt. III. Planning. Principles of planning

Business planning.