Search Results for Social media

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Social media marketing : a strategic approach

Barker, Melissa S., author.

Format:

Books

Publication Date

2017

Excerpt:

Social media marketing : a strategic approach / Barker, Melissa S., author.

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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman, author.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html

Format:

Books

Publication Date

2015

Excerpt:

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs

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Social media explained : untangling the world's most misunderstood business trend

Schaefer, Mark W.

Format:

Books

Publication Date

2014

Excerpt:

Social media explained : untangling the world's most misunderstood business trend / Schaefer, Mark

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Cover image for The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providers

The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providers

Nzimande, Nokwanda.

Format:

Manuscript

Publication Date

2013

Excerpt:

The evolution of social media : the effectiveness, role and value of social media platforms in the

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The Manufacture of news : social problems, deviance and the mass media

Cohen, Stanley, 1942-

Format:

Books

Publication Date

1981

Excerpt:

The Manufacture of news : social problems, deviance and the mass media / Cohen, Stanley, 1942-

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Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

, Online, Social Media, and Mobile Marketing -- Part 4 Extending Marketing -- 18. Creating Competitive

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Handbook of research on gender and marketing

Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Excerpt:

gaze; 5. The hashtaggable body: negotiating gender performance in social media; 6. Patriarchal myths

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eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

redandyellow https://www.redandyellow.co.za/textbook/

Format:

Books

Publication Date

2018 2011

Excerpt:

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

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Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience

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10.

Leadership : theory, application & skill development

Lussier, Robert N.

Format:

Books

Publication Date

2016

Excerpt:

Organization -- Crisis Leadership -- Crisis Communication in the Age of Social Media -- Formulating a Crisis

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11.

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

and experiences, and public relations -- Managing digital communications: online, social media, and

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12.

Business writing today : a practical guide

Canavor, Natalie, 1942- author.

Format:

Books

Publication Date

2016

Excerpt:

the digital realm of email, social networking, and social media strategies.

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