communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

Integrated marketing communication / Van Heerden, Neels, 1957-

Practical strategies for technical communication / Markel, Michael H., author.

Strategic integrated communication / Mulder, D.

Effective business communication in organisations : preparing messages that communicate / Fielding

administrative support function -- The basics of communication -- Written communication -- Electronic

relations -- Internal communication -- Planning a public relations programme -- Print and electronic media

-- Brand positioning and differentiation -- Choosing a name for a strong brand -- Brand contact planning

Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus

; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy

Integrated marketing communications / Ouwersloot, Hans.