decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

tourism -- PART IV: The tourism marketing mix -- 8. Tourism products -- 9. Pricing tourism products -- 10

-- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating

: -- Designing and managing products and brands: building customer value -- Internal marketing -- Pricing

-- Introducing new market offerings -- Developing pricing strategies and programs -- Designing and managing

-- Product pricing : Catalog pricing ; Pricing terms ; Discounts ; Selling prices ; Deposits, down payments

Pricing decisions -- Ch. 10 Integrated marketing -- Ch. 11 The planning, implementation and control of the