Handbook of public relations / Skinner, J. C. (J. Chris)

Introducing public relations : theory and practice / Butterick, Keith.

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953

and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

customers and communicating customer value and advertising -- Promoting products : public relations and

and experiences, and public relations -- Managing digital communications: online, social media, and

analysis ; Marketing plan -- Promotional basics : Promotion ; Public relations ; Publicity ; Press release

placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Public relations.