Social media marketing / Tuten, Tracy L., 1967- author.

SocialCorp : social media goes corporate / Postman, Joel.

Social media marketing : a strategic approach / Barker, Melissa S., author.

commerce -- Enhancing organizational communication and collaboration using social media -- Enhancing

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building

sales promotions -- Professional sales -- Direct, online, social media and mobile marketing -- Managing

and experiences, and public relations -- Managing digital communications: online, social media, and

engage in effective business communication. Social media and new communication forms, however, come with

; Advertising ; Internet and social media marketing ; Referrals ; Networking -- Promotional tools and methods

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

Mass media -- Social aspects.