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1. 
Cover image for Brand management
Brand management
Brand management
by 
Klopper, H. B., 1974-
Format: 
Books
Publication Date 
2011
Excerpt: 
geographic boundaries -- Building a brand dashboard -- Personal branding.
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2. 
Cover image for Fashion marketing : theory, principles, & practice
Fashion marketing : theory, principles, & practice
Fashion marketing : theory, principles, & practice
by 
Bickle, Marianne C.
Format: 
Books
Publication Date 
2011
Excerpt: 
-channel shopping -- Image and branding -- Crossing product boundaries -- Counterfeiting, legislation, and ethics
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