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1.

Cover image for Retail management : a strategic approach.

Retail management : a strategic approach.

by

Berman, Barry, author.

Format:

Books

Publication Date

2018

Excerpt:

-- Glossary -- Endnotes -- Name index -- Subject index.

Available: Copies:

2.

Strategic brand management

by

Elliott, Richard H., author.

Format:

Books

Publication Date

2015

Excerpt:

Brand name products.

Available: Copies:

3.

Power brands : measuring, making, and managing brand success

by

Perrey, Jesko, author.

Format:

Regular print

Publication Date

2015

Excerpt:

Brand name products -- Management.

Available: Copies:

4.

Cover image for Media and society

Media and society

by

O'Shaughnessy, Michael, 1951-

Format:

Books

Publication Date

2012

Excerpt:

name? Language and the social construction of reality -- Mediation and representation -- Texts

Available: Copies:

5.

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

by

De Chernatony, L. (Leslie)

View this book online, via DawsonERA, both on- and off-campus

Format:

Books

Publication Date

2012

Excerpt:

Brand name products.

Available: Copies:

6.

Strategic brand management : a European perspective

by

Keller, Kevin Lane, 1956-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2012

Excerpt:

Brand name products -- Europe -- Management.

Available: Copies:

7.

Brand management

Brand management

by

Klopper, H. B., 1974-

Format:

Books

Publication Date

2011

Excerpt:

Brand name products -- Management.

Available: Copies:

8.

Cover image for Perspectives on branding

Perspectives on branding

Perspectives on branding

by

Miletsky, Jason I.

Format:

Books

Publication Date

2009

Excerpt:

Brand name products -- Case studies.

Available: Copies:

9.

Brand leadership

by

Aaker, David A.

Format:

Books

Publication Date

2009 2000

Excerpt:

Brand name products -- Management.

Available: Copies:

10.

Cover image for BrandDigital : simple ways top brands succeed in the digital world

BrandDigital : simple ways top brands succeed in the digital world

BrandDigital : simple ways top brands succeed in the digital world

by

Adamson, Allen P.

Format:

Books

Publication Date

2009 2008

Excerpt:

Brand name products.

Available: Copies:

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