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Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Sales promotion.

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Marketing tourism in South Africa

George, Richard, 1968- author.

Format:

Books

Publication Date

2019

Excerpt:

. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal

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Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

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Format:

Books

Publication Date

2015

Excerpt:

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

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Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion -- South Africa.

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Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

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