Marketing : a global perspective

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Title:

Marketing : a global perspective

Author:

Verhage, Bronis, author.

ISBN:

9781408064979

9781408064900

658.8

Personal Author:

Verhage, Bronis, author.

Publication Information:

Australia : Cengage Learning, [2014?]

Physical Description:

xxv, 750 pages : illustrations ; 25 cm

Subject Term:

Marketing -- Textbooks.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025591799	658.8 V512M 2014	1	Searching... Unknown

Marketing: A Global Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing, the market leader in the Netherlands for over 25 years. In this bestseller, Dr Bronis Verhage strikes the right balance between marketing theory and practice.The text features perspectives from Europe, the Middle East, Africa and the wider world, embedded in a global context, offering a cutting-edge review of new priorities in marketing, as illustrated by a diverse selection of analyses of world-class companies' customer-focused strategies.**NOT FOR SALE TO THE NETHERLANDS**

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