-- Public relations -- Other elements of non-advertising promotion -- Global advertising strategy

, publicity, and corporate program -- International advertising and promotion -- Evaluating the social

Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

. International Advertising and Promotion -- Ch. 21. Regulation of Advertising and Promotion -- Ch. 22. Evaluating

-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail