Marketing advantage your public relations image. Riddle, Carolyn.

Introduction to communication. Course Book 7, Speech communication, public relations and

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

public relations professionals, as well as content creators and journalists. This book teaches essential

Public relations.

-- Public relations -- Other elements of non-advertising promotion -- Global advertising strategy

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

-- Direct marketing -- The internet: digital and social media -- Sales promotion -- Public relations

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

Public relations.

. Public relations, word-of-mouth influence, and sponsorships -- Packaging, point

planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management