The one show : advertising's best print, design, radio and TV. Volume 26. Smith, Bob.

-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media

radio -- 14. Media planning: advertising and IBP in digital and social media -- 15. Sales promotion

; Radio ; Other Media and Genres. -- Part Three: The Toolbox. How to Be Creative ; How to Write a Headline

-- Body copy : writing for readers -- Print : writing for reading -- Radio and television : interruptions

-- Media planning: newspapers, magazines, television, and radio -- Media planning: advertising and IBP in

ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and

The agency structure -- The Media Options. Newspapers and magazines ; Radio ; TV and cinema

-- HIV/AIDS and culture -- Television and radio in homes -- Telecommunications and the people -- Culture

-- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling

: writing well -- Television -- Radio -- Other media and genres -- How to be creative -- How to write a

. Broadcasting ads on radio and TV -- pt. IV. Getting the word out without advertising -- 13. Mailing direct to