cutting-edge topics, including global, social media, business-to-business, in-house, and small agency

requires them to understand and execute on branding initiatives, advertising campaigns, social media, and

Advertising -- Social aspects.

-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media

Advertising media planning.

-- Traditional advertising media -- Online and mobile advertising -- Social media -- Direct marketing and other

Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-

: Establishing Voice ; Words II: Writing Well ; Interactive Advertising and Social Media ; Television and Video

Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct

communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of

International Advertising -- Agency Selection -- Advertising Research -- Creative Decisions -- Media Selection

Advertising media planning.