SocialCorp : social media goes corporate / Postman, Joel.

proposals and elaborated discussion of social media use for business. We've updated content, particularly in

Communication in Contemporary Organizations -- Chapter 3: Corporate Communication in a Changing Media

(CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.

Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with

and Craig Wirth -- Digital communities: Social media in action / Richard Edelman, Robert Holdheim

communication. Leadership and change communication -- Corporate social responsibility and community relations.

Advertising -- Ch. 10. Financial Communication and Corporate Social Responsibility -- Ch. 11. Organizational