by
Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format:
Electronic Resources
Publication Date
2007
Excerpt:
Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation
by
Solomon, Michael R.
Format:
Books
Publication Date
2007
Excerpt:
disposing -- Ch. 11. Group influence and opinion leadership -- Ch. 12. Organizational and household decision
by
Solomon, Michael R.
Format:
Books
Publication Date
2005 2004
Excerpt:
-- Ch. 2. Perception -- Ch. 3. Learning and Memory -- Ch. 4. Motivation and Values -- Ch. 5. The Self
by
Arnould, Eric J.
Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html
Format:
Books
Publication Date
2004
Excerpt:
strategies -- Ch. 6. Learning about consumers -- pt. 3. Consumers as interpreters -- Ch. 7. Consumer motives
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