Search Results for Social media

Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Excerpt:

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

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Cover image for An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

Rawson, Lisa.

Format:

Computer file

Publication Date

2011

Excerpt:

An exploration of how social influences such as social groups, the media and economic situations

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Handbook of research on gender and marketing

Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Excerpt:

gaze; 5. The hashtaggable body: negotiating gender performance in social media; 6. Patriarchal myths

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Consumer behaviour.

Sethna, Zubin, author.

Format:

Books

Publication Date

2019

Excerpt:

consumer behavior and features coverage of social media, digital consumption and up to date marketing

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Consumer behavior

Hoyer, Wayne D. author.

Format:

Books

Publication Date

2013

Excerpt:

, including extensive coverage of social media influences, increased consumer power, emerging neuroscience

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E-marketing : theory and application

Dann, Stephen, 1973-

Format:

Books

Publication Date

2011

Excerpt:

for benefit -- PART 3: E-MARKETING APPLICATIONS -- Chapter 7: Web 2.0 and social media marketing

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The buying brain : secrets for selling to the subconscious mind

Pradeep, A. K., 1963-

Format:

Books

Publication Date

2010

Excerpt:

advertising -- The buying brain, screens, and social media -- Vision of the future.

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