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1.

Brand metrics measuring brand efficacy along the customer journey

by

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

Consumers' preferences.

Available: Copies:

2.

Cover image for Brands & branding in South Africa 2015.

Brands & branding in South Africa 2015.

Brands & branding in South Africa 2015.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2015

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

3.

Cover image for Brands & branding in South Africa 2012 : brands--the people's choice.

Brands & branding in South Africa 2012 : brands--the people's choice.

Brands & branding in South Africa 2012 : brands--the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

4.

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

by

Makhanya, Nomfundo.

Format:

Manuscript

Publication Date

2012

Excerpt:

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales

Available: Copies:

5.

Cover image for Happy customers everywhere : how your business can profit from the insights of positive psychology

Happy customers everywhere : how your business can profit from the insights of positive psychology

by

Schmitt, Bernd.

Format:

Books

Publication Date

2012

Excerpt:

Consumers' preferences.

Available: Copies:

6.

Cover image for What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

by

Almendro, Jennifer.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers' preferences.

Available: Copies:

7.

Cover image for Managing customer relationships : a strategic framework

Managing customer relationships : a strategic framework

by

Peppers, Don.

Format:

Books

Publication Date

2011

Excerpt:

Consumers' preferences.

Available: Copies:

8.

Cover image for Kick Ass Business & Marketing Secrets How to Blitz Your Competition.

Kick Ass Business & Marketing Secrets How to Blitz Your Competition.

Format:

Books

Publication Date

2011

Excerpt:

Consumers' preferences.

Available: Copies:

9.

Cover image for Brands & branding in South Africa 2010 : brands- the people's choice.

Brands & branding in South Africa 2010 : brands- the people's choice.

Brands & branding in South Africa 2010 : brands- the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2010

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

10.

Cover image for Interpreting consumer choice : the behavioral perspective model

Interpreting consumer choice : the behavioral perspective model

by

Foxall, G. R.

Format:

Books

Publication Date

2010

Excerpt:

Consumers' preferences.

Available: Copies:

11.

Developing winning brand strategies

by

Finskud, Lars.

Format:

Books

Publication Date

2009 2003

Excerpt:

Consumers' preferences.

Available: Copies:

12.

Cover image for The satisfied customer : winners and losers in the battle for buyer preference

The satisfied customer : winners and losers in the battle for buyer preference

by

Fornell, Claes.

Table of contents only http://www.loc.gov/catdir/toc/ecip0720/2007024932.html

Format:

Books

Publication Date

2007

Excerpt:

Consumers' preferences.

Available: Copies:

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Subject: Consumers' preferences.

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Affinity Advertising and Publishing.

(4)

Almendro, Jennifer.

(1)

Alper, Loretta.

(1)

Blackwell, Roger D.

(1)

Bosshart, David.

(1)

Cahill, Dennis J.

(1)

(1)

Fornell, Claes.

(1)

(1)

(1)

(1)

(1)

Kall, Jacek VerfasserIn.

(1)

Kelly, Sean, 1960-

(1)

Klein, Naomi, 1970-

(1)

Klein, Naomi, 1970- No logo.

(1)

Learning Seed Company.

(1)

Makhanya, Nomfundo.

(1)

Media Education Foundation.

(1)

Mittal, Banwari.

(1)

Newman, Bruce I.

(1)

(1)

Rabolt, Nancy J.

(1)

Rogers, Martha, 1952-

(1)

Schmitt, Bernd.

(1)

Sheth, Jagdish N.

(1)

Solomon, Michael R.

(1)

Sunday times (Johannesburg, South Africa)

(1)

Van Zutphen, Glenn.

(1)

Widing, Robert E.

(1)

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(2)

Item Category 1

Material Type

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(23)

Library

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Publication Date

Subject

Consumer behavior.

(6)

Brand name products -- South Africa.

(4)

Brand name products.

(4)

Consumers' preferences -- South Africa.

(4)

(4)

(4)

Trademarks -- South Africa.

(4)

(4)

Branding (Marketing)

(3)

Consumer satisfaction.

(3)

Consumers -- Attitudes.

(2)

Consumers -- Psychology.

(2)

Corporations -- South Africa.

(2)

(2)

Relationship marketing.

(2)

Advertising -- Brand name products.

(1)

Advertising -- Psychological aspects.

(1)

Advertising as Topic.

(1)

(1)

Brand name products -- Management.

(1)

Brand name products -- Political aspects.

(1)

Brand name products -- Public opinion.

(1)

Choice Behavior.

(1)

Clothing and dress -- Marketing.

(1)

Consommateurs -- Préférences.

(1)

Consumer Participation.

(1)

Consumer protection.

(1)

Consumers -- Research -- Data processing.

(1)

Consumers -- Research.

(1)

Consumption (Economics) -- Psychological aspects.

(1)

(1)

Customer relations -- Management.

(1)

Customer relations.

(1)

(1)

Documentary films.

(1)

Emotionale Produktdifferenzierung.

(1)

(1)

Fashion merchandising.

(1)

(1)

Information storage and retrieval systems -- Marketing.

(1)

International business enterprises -- Political aspects.

(1)

International business enterprises -- Public opinion.

(1)

Internet marketing.

(1)

(1)

(1)

(1)

Market segmentation.

(1)

Marktpsychologie.

(1)

Motivation research (Marketing)

(1)

Motivation, Études de (Marketing)

(1)

(1)

(1)

Periodicals -- Internet marketing.

(1)

Produits de marque -- Commercialisation.

(1)

Produits de marque.

(1)

Public Relations.

(1)

(1)

(1)

Video recordings for the hearing impaired.

(1)

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