by
Sumner, David E., 1946-
Table of contents http://www.loc.gov/catdir/toc/ecip055/2004029264.html
Format:
Books
Publication Date
2005
Excerpt:
Introduction : reading, writing and relevance -- Ch. 1. Capturing reader attention -- Ch. 2. The
by
Ruberg, Michelle, 1980-
Format:
Books
Publication Date
2005
Excerpt:
grab readers' attention -- Using anecdotes -- Ending your article -- Revising before submitting
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