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1. 
Cover image for Research methodology : a step-by-step guide for beginners
Research methodology : a step-by-step guide for beginners
by 
Kumar, Ranjit, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
viewpoint of the unit of measurement -- Types of measurement scale -- The nominal or classificatory scale
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2. 
Cover image for Handbook for international management research
Handbook for international management research
by 
Punnett, Betty Jane.
Publisher description http://www.loc.gov/catdir/description/umich051/2003011959.html
Format: 
Books
Publication Date 
2004
Excerpt: 
/ Cultural distance revisited : toward a more rigorous conceptualization and measurement of cultural
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