The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs

The new rules of marketing & PR : how to use social media, online video, mobile applications

Share this : the social media handbook for PR professionals / Waddington, Stephen.

Social media and public relations : eight new practices for the PR professional / Breakenridge

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs

Putting the public back in public relations : how social media is reinventing the aging business of

Public relations and the social web : how to use social media and Web 2.0 in communications / Brown

social media / Cambie, Silvia.

Media, Earned Media, Shared Media, and Owned Media). As a leader in teaching public relations strategy

-based and social media. As a leader in teaching public relations strategy, this text is ideal for students

discipline, from media relations and content creation through to social media and influencer marketing

media; Social media -- Planning example 7B: Selecting organizational and social media tactics -- Earned