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Fashion brands : branding style from Armani to Zara

Tungate, Mark, 1967-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html

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Books

Publication Date

2005

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Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910

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Art and advertising

Gibbons, Joan.

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Publication Date

2005

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Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0627/2005282360-b.html

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Advertising by design : creating visual communications with graphic impact

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html

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Books

Publication Date

2004

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Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley047/2004009412

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Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

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Books

Publication Date

2003

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, and fundamentals of consumers' use of MarCom information -- Persuasion in marketing communications

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Contemporary advertising

Arens, William F.

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Electronic Resources

Publication Date

2002

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segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for

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Publicity, newsletters, and press releases

Baverstock, Alison.

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Books

Publication Date

2002

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Lettres d'informations.

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The end of advertising as we know it

Zyman, Sergio.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html

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Books

Publication Date

2002

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Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2002512916

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Attention! : how to interrupt, yell, whisper, and touch consumers

Sacharin, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001267190.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001267190.html

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Books

Publication Date

2001

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Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/2001267190

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