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1. 
Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world
Rethinking reputation : how PR trumps marketing and advertising in the new media world
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media.
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2. 
Cover image for Becoming a public relations writer : a writing workbook for emerging and established media
Becoming a public relations writer : a writing workbook for emerging and established media
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
Becoming a public relations writer : a writing workbook for emerging and established media / Smith
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3. 
Cover image for Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work
Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work
by 
Kleiman, Jessica.
Format: 
Books
Publication Date 
2011
Excerpt: 
(but not too loudly) -- Brush up on your social (media) studies -- Gratification doesn't have to be
Available: Copies:
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