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1. 
Cover image for Advertising and sales promotion strategy
Advertising and sales promotion strategy
by 
Tellis, Gerard J., 1950-
Inhaltsverzeichnis Advertising and sales promotion strategy
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
-- Communication Strategy. Introduction to Persuasion. How to Win and Hold Consumers' Attention. Persuasion with
Available: Copies:
2. 
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Excerpt: 
. Creative Execution: Attention and the Structure of Ads -- 11. Corporate Advertising Communications -- 12
Available: Copies:
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