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Digital analytics for marketing

Sponder, Marshall, author.

Format:

Books

Publication Date

2024

Excerpt:

dashboards, helping students to make sense of business measurement challenges, extract insights, and take

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Social media marketing : theories & applications

Dahl, Stephan, author.

Companion website http://study.sagepub.com/businessandmanagement

Format:

Books

Publication Date

2018

Excerpt:

The second edition of this popular text maintains a scholarly approach, providing students with an

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The best digital marketing campaigns in the world II

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

-winning campaigns including Redbull and Stratos, Evian's 31 ways to live young, and Students Beans' Freshers' Field

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The plugged-in professor : tips and techniques for teaching with social media

Ferris, Sharmila Pixy, editor.

Format:

Books

Publication Date

2013

Excerpt:

Pinterest and Delicious / Melanie L. Buffington -- 3.Students' inadequate exposure to learning technology

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Social media for journalists : principles & practice

Knight, Megan, author.

Format:

Books

Publication Date

2013

Excerpt:

This is a much needed one-stop guide for students and practitioners that covers the theory and

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