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Strategic planning for public relations

Silverman, Deborah A., author.

Format:

Books

Publication Date

2024

Excerpt:

relations strategy and campaigns. Complementing the book are online resources for both students and

Available: Copies:

Marketing strategy & management

Phillips, Diane M., author.

Format:

Books

Publication Date

2023

Excerpt:

"Marketing Strategy & Management provides students with a thorough step-by-step exploration and

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Contemporary strategy analysis

Grant, Robert M., 1948- author.

Format:

Books

Publication Date

2022

Excerpt:

accessible to students from different backgrounds and with varying levels of experience. I achieve this

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Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2021

Excerpt:

-based and social media. As a leader in teaching public relations strategy, this text is ideal for students

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Strategic management : an integrated approach. Theory & cases

Hill, Charles W. L., author.

Format:

Books

Publication Date

2020

Excerpt:

This new edition helps students identify and focus on the core concepts and issues of strategic

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Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

functional and emotional parts to give students a complete understanding of how brands operate and the

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Strategic Management : Concepts and Cases : a competitive advantage approach

David, Fred R.

Format:

Books

Publication Date

2015

Excerpt:

that truly engages students in learning. It helps students better prepare for class, quizzes, and exams

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Strategic management and business policy : globalisation, innovation and sustainability.

Wheelen, Thomas L.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1419537

Format:

Electronic Resources

Publication Date

2015

Excerpt:

sustainability. This text equips students with the strategic concepts they will need to know as they face the

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Cover image for Full-spectrum strategic leadership : being on the cutting edge through innovative solutions, integrated systems, and enduring relationships

Full-spectrum strategic leadership : being on the cutting edge through innovative solutions, integrated systems, and enduring relationships

Rainey, David L., 1946- author.

Format:

Books

Publication Date

2014

Excerpt:

leaders, and management students can make dramatic improvements in their endeavors, enrich their knowledge

Available: Copies:

10.

Strategic management : awareness and change.

Thompson, John L. author.

Format:

Books

Publication Date

2014

Excerpt:

decision making and the management of strategic change. It is designed for use by students who will become

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11.

Strategic human resource management

Truss, Catherine.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024755444&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024755444&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2012

Excerpt:

and industry insights, authors Catherine Truss, David Mankin, and Clare Kelliher provide students with

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12.

Strategic management : the challenge of creating value

FitzRoy, Peter T.

Format:

Books

Publication Date

2012

Excerpt:

questions in each chapter, Strategic Management will help students to excel in their strategic management

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