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1. 
Cover image for Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
by 
Lewis, Mike, 1975-
Format: 
Books
Publication Date 
2013
Excerpt: 
attention ; Stand out by paying attention to behaviors ; Stand out interactions ; The science of stand out
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2. 
Cover image for Brand resilience : managing risk and recovery in a high-speed world
Brand resilience : managing risk and recovery in a high-speed world
by 
Copulsky, Jonathan R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Pay More Attention to the Possibility of Brand Sabotage: A group of uniformed employees posts
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3. 
Cover image for Persuasion IQ : the 10 skills you need to get exactly what you want
Persuasion IQ : the 10 skills you need to get exactly what you want
by 
Mortensen, Kurt W.
Table of contents only http://www.loc.gov/catdir/toc/ecip086/2007049174.html
Format: 
Books
Publication Date 
2008
Excerpt: 
synchronization -- PQ skill #4: Establishing automatic trust -- PQ skill #5: Command attention with power and
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