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Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Consumer behavior : building marketing strategy / Hawkins, Del I.

Available: Copies:

Effective small business management : an entrepreneurial approach

Scarborough, Norman M.

Format:

Books

Publication Date

2012

Excerpt:

Small Business -- SECTION 2 Building the Business Plan: Beginning Considerations -- Chapter 2 Strategic

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Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership

The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership

Gillis, Tamara L.

Inhaltsverzeichnis Inhaltsverzeichnis

Format:

Books

Publication Date

2011

Excerpt:

Management: Building, Enhancing, and Protecting Organizational Reputation in the Information Age / Measuring

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Student engagement techniques : a handbook for college faculty

Barkley, Elizabeth F.

Format:

Books

Publication Date

2010

Excerpt:

motivation -- Tips and strategies for promoting active learning -- Tips and strategies for building community

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Practical homicide investigation : tactics, procedures, and forensic techniques

Geberth, Vernon J.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0648/2005053147-d.html

Format:

Books

Publication Date

2006

Excerpt:

19. The news media in homicide investigations -- Establishing a news media policy -- Building a

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Public health for the 21st century : the prepared leader

Rowitz, Louis.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0510/2005008298.html

Format:

Books

Publication Date

2006

Excerpt:

awareness -- Forensic epidemiology : a new partnership -- Building communities -- Change strategies -- A

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Who says elephants can't dance? : inside IBM's historic turnaround

Gerstner, Louis V.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2002027523-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/2002027523.html

Format:

Books

Publication Date

2002

Excerpt:

to integration ; Building the world's already biggest software business ; Opening the company store

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Rich dad's guide to investing : what the rich invest in that the poor and middle class do not!

Kiyosaki, Robert T., 1947-

Format:

Books

Publication Date

2000

Excerpt:

follow the example, including building one's own business in order to invest as a business, not an

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Managing brand equity : capitalizing on the value of a brand name

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html

Format:

Books

Publication Date

1991

Excerpt:

What Is Brand Equity? -- The Ivory Story -- The Role of Brands -- Brand-Building Neglect -- The

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