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00000IIE
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1. 
Cover image for The sponsored life : ads, TV, and American culture
by 
Savan, Leslie.
Format: 
Books
Publication Date 
1994
Excerpt: 
Culture and the moving image.
Available: Copies:
by 
Slater, Robert, 1943-2014.
Format: 
Books
Publication Date 
2005
Excerpt: 
Forging an image -- Seizing an island -- The value of celebrity -- The nurturing of a name
Available: Copies:
4. 
Cover image for Pop
by 
Francis, Mark, 1952-
Format: 
Books
Publication Date 
2005
Excerpt: 
, cinema and architecture on the other. This book surveys the Pop image as it developed in the work of the
Available: Copies:
5. 
Cover image for Managing brand equity : capitalizing on the value of a brand name
by 
Aaker, David A.
Format: 
Books
Publication Date 
1991
Excerpt: 
Weight Watchers Story -- Associations, Image, and Positioning -- How Brand Associations Create Value
Available: Copies:
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