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1. 
Cover image for Building strong brands
Building strong brands
Building strong brands
by 
Aaker, David A.
Format: 
Books
Publication Date 
2010 1996
Excerpt: 
Building strong brands / Aaker, David A.
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2. 
Cover image for Brandscapes : architecture in the experience economy
Brandscapes : architecture in the experience economy
Brandscapes : architecture in the experience economy
by 
Klingmann, Anna.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html
Format: 
Books
Publication Date 
2007
Excerpt: 
and at buildings not as objects but as advertisements and destinations. In the experience economy
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