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1.

Cover image for Bottom-up marketing

Bottom-up marketing

by

Ries, Al.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Available: Copies:

2.

Cover image for Integrated marketing communication

Integrated marketing communication

Integrated marketing communication

by

Mulder, D. (Dalmé)

Format:

Books

Publication Date

2025

Available: Copies:

3.

Cover image for Digital advertising

Digital advertising

Digital advertising

by

Gowpall, Yathika.

Format:

Books

Publication Date

2024

Available: Copies:

4.

Cover image for Marketing communications

Marketing communications

by

Egan, John, 1952- author.

Format:

Books

Publication Date

2023

Available: Copies:

5.

Cover image for Advertising creative : strategy, copy, and design

Advertising creative : strategy, copy, and design

by

Altstiel, Tom, author.

Format:

Books

Publication Date

2023

Available: Copies:

6.

Cover image for Digital storytelling for brands

Digital storytelling for brands

by

Tombleson, Bridget, author.

Format:

Books

Publication Date

2023

Available: Copies:

7.

Cover image for Strategic creativity : a business field guide to advertising, branding, and design

Strategic creativity : a business field guide to advertising, branding, and design

by

Landa, Robin, author.

Format:

Books

Publication Date

2022

Available: Copies:

8.

Cover image for Advertising & promotion

Advertising & promotion

by

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Available: Copies:

9.

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Principles of strategic communication

by

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Available: Copies:

10.

Strategic brand management

by

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Available: Copies:

11.

Cover image for Integrated marketing communication

Integrated marketing communication

Integrated marketing communication

by

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Available: Copies:

12.

Advertising and integrated brand promotion

Advertising and integrated brand promotion

by

O'Guinn, Thomas C., author.

Format:

Books

Publication Date

2019

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Author

Belch, George E. (George Edward), 1951-

(11)

Arens, William F.

(9)

Belch, Michael A.

(9)

Shimp, Terence A.

(8)

(7)

Moriarty, Sandra E. (Sandra Ernst)

(5)

(4)

Burnett, John, 1944-

(4)

Clow, Kenneth E.

(4)

Semenik, Richard J.

(4)

Wells, William, 1926-

(4)

Advertising Media Association of South Africa.

(3)

Allen, Chris T.

(3)

(3)

Arens, Christian.

(3)

(3)

Engel, James F.

(3)

Felton, George, 1947-

(3)

(3)

O'Guinn, Thomas C.

(3)

Pricken, Mario.

(3)

(3)

Altstiel, Tom, author.

(2)

Andrews, J. Craig.

(2)

Barfoot, Caroline.

(2)

Barry, Pete (Pete S.)

(2)

Brott, Armin A.

(2)

Burtenshaw, Ken.

(2)

Dunn, S. Watson (Samuel Watson), 1918-1997.

(2)

Egan, John, 1952- author.

(2)

Grow, Jean, author.

(2)

Hackley, Christopher E., author.

(2)

Hackley, Rungpaka Amy, author.

(2)

(2)

Independent Institute of Education. Vega School of Brand Leadership.

(2)

Jones, John Philip.

(2)

Kinnear, Thomas C., 1943-

(2)

Koekemoer, Ludi.

(2)

(2)

Mueller, Barbara, 1958-

(2)

Mulder, D. (Dalmé)

(2)

Muller, Gordon, 1952-

(2)

Ogilvy, David, 1911-1999.

(2)

(2)

Sinclair, Roger.

(2)

Tellis, Gerard J., 1950-

(2)

Van Heerden, Neels, 1957-

(2)

Warshaw, Martin R.

(2)

Weigold, Michael F., 1958-

(2)

(2)

Aitchison, Jim.

(1)

Allen, Chris T., author.

(1)

Altstiel, Tom. Advertising strategy.

(1)

Angelopoulo, G. C.

(1)

Armstrong, Jon Scott, 1937-

(1)

Aronson, Elliot.

(1)

Art & Industry Biennial Trust.

(1)

Art Directors Club (New York, N.Y.)

(1)

Augustine, Dan, author.

(1)

Baptiste, Annie.

(1)

Barban, Arnold M.

(1)

Barenblatt, Mark.

(1)

Barry, Pete (Pete S.), author.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising & promotion.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

(1)

Bendinger, Bruce.

(1)

Berger, Warren.

(1)

Berkman, Harold W.

(1)

Blakeman, Robyn, 1958-

(1)

Bond, Jonathan, 1957-

(1)

Books24x7, Inc.

(1)

(1)

Bothma, Neels, 1959-

(1)

Bovée, Courtland L.

(1)

(1)

Brierley, Sean, 1966-

(1)

Britton, Matt, 1975-, author

(1)

Brundage, Richard Wm.

(1)

Bullmore, J. J. D.

(1)

Bunting, Henry Stanhope, 1869-1948.

(1)

Burton, Philip Ward, 1910-

(1)

Butterfield, Leslie, 1952-

(1)

Cabinet STRATEGIES! (Cameroon)

(1)

(1)

Campbell, Karlyn Kohrs.

(1)

(1)

(1)

Center for Advanced Media Studies.

(1)

Chernev, Alexander, author

(1)

Clark, Eric, 1937-

(1)

Cook, Gordon, 1948-

(1)

(1)

(1)

(1)

Donsbach, Wolfgang, 1949-

(1)

(1)

Drewniany, Bonnie L.

(1)

Dru, Jean-Marie.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

Dunn, S. Watson (Samuel Watson), 1918-1997. Advertising.

(1)

(1)

(1)

Faber, Ronald J., 1948-

(1)

Fernandez, Joseph, 1968-

(1)

Foster, Jack, 1930-

(1)

Frith, Katherine Toland.

(1)

Fullerton, Jami A., 1963- author.

(1)

Gallucci, Nicole.

(1)

(1)

Gilbreath, Bob.

(1)

Gilson, Christopher C.

(1)

Gowpall, Yathika.

(1)

Granite Pass (Firm)

(1)

(1)

Greenway, Jimmy, producer.

(1)

Guillerm, Anna.

(1)

Hackley, Christopher E.

(1)

Hahn, Fred E., 1925-

(1)

Heimann, Jim, 1948-

(1)

Heyman, Jay H., 1939-

(1)

Holtzhausen, Derina Rhoda, author.

(1)

Institute of Practitioners in Advertising.

(1)

Jamieson, Kathleen Hall.

(1)

Jennings, Marcel, author.

(1)

Jewler, A. Jerome.

(1)

Johnson, Axel Petrus, 1875-

(1)

Johnson, Michael, 1964-

(1)

(1)

Kelly-Holmes, Helen, 1968-

(1)

Kirshenbaum, Richard, 1961-

(1)

(1)

Landa, Robin, author.

(1)

(1)

Lane, W. Ronald, 1940-

(1)

(1)

Lautenslager, Al.

(1)

Lavender, Jonathan.

(1)

Law, Andy, 1956-

(1)

Law, Andy, 1956- Open minds.

(1)

Levinson, Jay Conrad.

(1)

Lewis, Bobbi Kay, 1970- author.

(1)

Lewis, Herschell Gordon, 1926-2016.

(1)

Lucas, Gavin, 1975-

(1)

Lukeman, Gerry.

(1)

(1)

Mackay, Adrian.

(1)

Mandell, Maurice I.

(1)

Marshall, Caroline.

(1)

Media Association of South Africa.

(1)

Michael F. Weigold.

(1)

Mitchell, Nancy, 1950- author.

(1)

Monash University. Dept. of Marketing.

(1)

Moriarty, Sandra E. (Sandra Ernst), author.

(1)

Myers, Greg, 1954-

(1)

Nadeau, Michael, producer.

(1)

Newman, Michael.

(1)

(1)

Nisenholtz, Martin.

(1)

O'Guinn, Thomas C. Advertising and integrated brand promotion.

(1)

O'Guinn, Thomas C., author.

(1)

O'Guinn, Thomas.

(1)

(1)

One Club for Art & Copy (New York, N.Y.)

(1)

PBS Distribution (Firm)

(1)

Parker, Eric, 1946-

(1)

Parker, George, 1937-

(1)

Patnaik, Sandeep.

(1)

(1)

Postl, Christian.

(1)

(1)

Pratkanis, Anthony R.

(1)

Pray, Doug, director.

(1)

Purvis, Scott C.

(1)

Qacha, Mamokhoebi Fidelis.

(1)

Reekie, W. Duncan.

(1)

Riddle, Carolyn.

(1)

Roberts, Kevin, 1949-

(1)

Rodgers, Shelly.

(1)

Roman, Kenneth.

(1)

Roman, Kenneth. New how to advertise.

(1)

Rossiter, John R.

(1)

Russell, Thomas, 1941-

(1)

(1)

Saunders, Dave, author

(1)

Sawyer, Robert.

(1)

Schaefer, David H.

(1)

Scheinbaum, Angeline Close, author.

(1)

Schenck, Barbara Findlay.

(1)

Seeco, Louis Itumeleng.

(1)

Semenik, Richard J., author.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Seventh Art Releasing (Firm)

(1)

Sheehan, Kim Bartel.

(1)

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

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(6)

(4)

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(1)

Library

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Subject

(36)

Communication in marketing.

(35)

Sales promotion.

(33)

Advertising -- South Africa.

(17)

(15)

Branding (Marketing)

(13)

(13)

(12)

(11)

Advertising media planning.

(10)

Marketing -- Management.

(9)

Marketing -- South Africa.

(9)

(9)

Advertising campaigns.

(8)

Public relations.

(8)

Advertising copy.

(7)

Branding (Marketing) -- South Africa.

(7)

Commercial art.

(7)

Direct marketing.

(7)

Mass media -- South Africa.

(7)

(6)

Advertising -- Social aspects.

(5)

(5)

Advertising -- Handbooks, manuals, etc.

(4)

Handbooks and manuals.

(4)

(4)

Advertising -- Brand name products.

(3)

Advertising agencies.

(3)

Advertising media planning -- South Africa.

(3)

Campagnes publicitaires -- Cas, Études de.

(3)

Commercial art -- Technique.

(3)

(3)

Intercultural communication.

(3)

Marketing -- South Africa -- Management.

(3)

Mass media and business -- South Africa.

(3)

Mass media and business.

(3)

Small business marketing.

(3)

(2)

Advertising -- Psychological aspects.

(2)

Advertising -- United States.

(2)

Art and industry.

(2)

Art et industrie.

(2)

Art publicitaire.

(2)

Brand name products.

(2)

Business communication.

(2)

Communication en marketing.

(2)

(2)

Consumers -- Attitudes.

(2)

Creative ability in business.

(2)

Internet advertising.

(2)

(2)

(2)

(2)

Publicité -- Ouvrages illustrés.

(2)

Sales promotion -- South Africa.

(2)

Small business -- Marketing.

(2)

(2)

(1)

Advertising -- Costs.

(1)

Advertising -- Evaluation.

(1)

Advertising -- France.

(1)

Advertising -- History.

(1)

Advertising -- Language.

(1)

Advertising -- Management.

(1)

Advertising -- Periodicals.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- Research.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- United States -- Case studies.

(1)

Advertising -- United States -- History -- 20th century.

(1)

Advertising -- United States -- History.

(1)

Advertising agencies -- Case studies.

(1)

Advertising agencies -- United States.

(1)

Advertising campaigns -- United States.

(1)

Advertising copy -- Evaluation.

(1)

Advertising copy -- Handbooks, manuals, etc.

(1)

Advertising executives -- Interviews.

(1)

Advertising in popular culture -- United States.

(1)

Advertising in popular culture.

(1)

Advertising language.

(1)

Advertising personnel -- United States -- Biography.

(1)

Advertising personnel.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

Alternative mass media.

(1)

(1)

Années soixante (Vingtième siècle)

(1)

Aspects psychologiques.

(1)

(1)

(1)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(1)

(1)

(1)

Brand name products -- Marketing -- Management.

(1)

Business writing.

(1)

Campagnes publicitaires -- États-Unis.

(1)

(1)

Changement organisationnel -- Gestion -- Cas, Études de.

(1)

Commercial art -- United States -- 20th century.

(1)

Commercial art -- United States.

(1)

(1)

Communication en design.

(1)

Communication en marketing international.

(1)

Communication in design.

(1)

Communication in marketing -- South Africa.

(1)

Communication interculturelle.

(1)

Communication visuelle.

(1)

(1)

Computer graphics.

(1)

Comunicación en la mercadotecnia.

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behavior.

(1)

Consumers -- Psychology.

(1)

Copy writers -- Handbooks, manuals, etc.

(1)

(1)

Corporate image.

(1)

(1)

Cross-cultural studies.

(1)

(1)

Créativité dans les affaires.

(1)

Customer relations.

(1)

Customer services.

(1)

Developing countries -- In mass media.

(1)

Developing countries.

(1)

Digital -- Marketing.

(1)

(1)

Digital storytelling.

(1)

Documentary films.

(1)

Documentary television programs.

(1)

Electronic books.

(1)

Entreprises -- Réorganisation.

(1)

Entwicklungsländer.

(1)

Etudes de marché.

(1)

Export marketing.

(1)

Fallstudiensammlung.

(1)

(1)

(1)

(1)

Gebrauchsgraphik.

(1)

Grafische vormgeving.

(1)

Graphic arts -- United States.

(1)

Graphic design (Typography)

(1)

Humor (grappigheden)

(1)

Informacijski viri.

(1)

Information resources.

(1)

Integriertes Management.

(1)

Interactive marketing.

(1)

Interactive multimedia.

(1)

Internationale marketing.

(1)

Internationales Marketing.

(1)

Internet marketing.

(1)

Kommunikation -- Werbung -- Entwicklungsländer -- Südafrika.

(1)

(1)

(1)

(1)

(1)

Market segmentation -- South Africa.

(1)

Market segmentation.

(1)

Marketing -- Guides, manuels, etc.

(1)

Marketing direct.

(1)

Marques commerciales.

(1)

Mass media -- Audiences.

(1)

Mass media -- Influence.

(1)

Mass media -- Political aspects.

(1)

Mass media -- United States.

(1)

(1)

Mercadotecnia -- Administración.

(1)

(1)

Message publicitaire.

(1)

Množični mediji.

(1)

Multiculturalism -- Economic aspects.

(1)

Multilingualism -- Economic aspects.

(1)

(1)

New business enterprises -- Management.

(1)

New business enterprises -- Marketing.

(1)

Nineteen sixties.

(1)

Nonfiction films.

(1)

Nonfiction television programs.

(1)

Odnosi z javnostmi.

(1)

Oglaševalski jezik.

(1)

Oral communication.

(1)

(1)

(1)

Persuasion (Psychology)

(1)

Pictorial works.

(1)

(1)

Produits de marque.

(1)

Produits nouveaux -- Commercialisation -- Guides, manuels, etc.

(1)

Promoción de ventas.

(1)

(1)

Public opinion.

(1)

(1)

Publicité - Histoire.

(1)

Publicité - Ouvrages illustrés.

(1)

Publicité -- Cas, Études de.

(1)

Publicité -- France -- Campagnes -- Ouvrages illustrés.

(1)

Publicité -- France -- Ouvrages illustrés.

(1)

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(1)

Publicité -- Histoire.

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Publicité -- États-Unis -- Histoire -- 20e siècle.

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