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1.

Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising

The advertised mind : groundbreaking insights into how our brains respond to advertising

by

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html

Format:

Books

Publication Date

2008

Excerpt:

Reclame en ons brein. English

Available:

Copies:

2.

Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising

The advertised mind : groundbreaking insights into how our brains respond to advertising

by

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

Reclame en ons brein. English

Available:

Copies:

3.

Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying

The media handbook : a complete guide to advertising media selection, planning, research, and buying

by

Katz, Helen E.

Format:

Books

Publication Date

2014

Excerpt:

Reclame.

Available:

Copies:

4.

Cover image for Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

Reclame.

Available:

Copies:

5.

Cover image for Advertising : concept and copy

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Reclame.

Available:

Copies:

6.

Guerrilla advertising : unconventional brand communication

by

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Excerpt:

Reclame.

Available:

Copies:

7.

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age

by

Mathieson, Rick.

Table of contents http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html
Branding Unbound, the blog http://maverix.typepad.com/brandingunbound/
Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu

Format:

Books

Publication Date

2005

Excerpt:

Reclame.

Available:

Copies:

8.

Cover image for Advertising, promotion & supplemental aspects of integrated marketing communications

Advertising, promotion & supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Reclame.

Available:

Copies:

9.

Cover image for Problem solved : a primer in design and communication

Problem solved : a primer in design and communication

by

Johnson, Michael, 1964-

Format:

Books

Publication Date

2002

Excerpt:

Reclame.

Available:

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10.

Cover image for The advertising handbook

The advertising handbook

by

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

Reclame.

Available:

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11.

Cover image for The end of advertising as we know it

The end of advertising as we know it

by

Zyman, Sergio.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html

Format:

Books

Publication Date

2002

Excerpt:

Reclame.

Available:

Copies:

12.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

A related resource is available on the Internet.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Reclame.

Available:

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Arens, William F.

(2)

Du Plessis, Erik.

(2)

Aitchison, Jim.

(1)

(1)

Berger, Warren.

(1)

Bond, Jonathan, 1957-

(1)

Bovée, Courtland L.

(1)

Brierley, Sean, 1966-

(1)

Brott, Armin A.

(1)

(1)

Clow, Kenneth E.

(1)

Cook, Guy (Guy W. D.)

(1)

(1)

(1)

Felton, George, 1947-

(1)

Johnson, Michael, 1964-

(1)

(1)

Kirshenbaum, Richard, 1961-

(1)

Larson, Charles U.

(1)

Lucas, Gavin, 1975-

(1)

Macklin, M. Carole.

(1)

Mathieson, Rick.

(1)

Millward Brown (Firm)

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Shimp, Terence A.

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Weinreich, Len.

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Format

(21)

Electronic Resources

(1)

Item Category 1

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(22)

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(20)

(13)

(6)

(6)

(4)

Advertising campaigns.

(3)

(3)

Advertising -- Handbooks, manuals, etc.

(2)

Advertising -- Psychological aspects.

(2)

Advertising -- Research.

(2)

Advertising agencies.

(2)

Art publicitaire.

(2)

Commercial art.

(2)

(2)

Communication in marketing.

(2)

Handbooks and manuals.

(2)

Human information processing -- Research.

(2)

(2)

(1)

Advertising -- History.

(1)

Advertising -- Language.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising and children -- United States.

(1)

Advertising and children.

(1)

Advertising campaigns -- United States.

(1)

Advertising media planning.

(1)

Agences de publicité -- États-Unis.

(1)

Análisis del discurso.

(1)

Art and industry.

(1)

Art et industrie.

(1)

Arts graphiques.

(1)

(1)

Branding (Marketing)

(1)

Campagnes publicitaires -- Cas, Études de.

(1)

Campagnes publicitaires -- États-Unis.

(1)

Commerce mobile.

(1)

Communication en marketing.

(1)

(1)

Direct marketing.

(1)

Discourse analysis.

(1)

Draadloze communicatie.

(1)

(1)

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(1)

(1)

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(1)

Graphic design (Typography)

(1)

(1)

(1)

(1)

Information, Traitement de l', chez l'homme - Recherche.

(1)

Information, Traitement de l', chez l'homme -- Recherche.

(1)

Integriertes Management.

(1)

(1)

(1)

Marketing channels.

(1)

Marketing direct.

(1)

Mass media and business.

(1)

(1)

(1)

(1)

Message publicitaire.

(1)

Mobile commerce.

(1)

(1)

Persuasion (Psychologie)

(1)

Persuasion (Psychology)

(1)

Pictorial works.

(1)

Positioning (Advertising)

(1)

Probleemoplossing.

(1)

Product management.

(1)

Produits commerciaux -- Gestion.

(1)

(1)

(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Publicité télévisée et enfants -- États-Unis.

(1)

Reclame-industrie.

(1)

Sales promotion.

(1)

Stratégie de marketing.

(1)

Television advertising and children -- United States.

(1)

Television advertising and children.

(1)

(1)

(1)

Ventes -- Promotion.

(1)

(1)

(1)

(1)

(1)

(1)

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