Search Results for Advertising campaigns.

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Advertising next : 150 winning campaigns for the new communications age

Himpe, Tom.

Format:

Books

Publication Date

2009

Excerpt:

Advertising next : 150 winning campaigns for the new communications age / Himpe, Tom.

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Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953- author.

Format:

Books

Publication Date

2015

Excerpt:

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953

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Consumer democracy : the marketing of politics

Scammell, Margaret.

Format:

Books

Publication Date

2014

Excerpt:

Advertising, Political.

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Nontraditional media in marketing and advertising

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Excerpt:

Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-

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The dynamics of political communication : media and politics in a digital age

Perloff, Richard M.

Format:

Books

Publication Date

2014

Excerpt:

Political campaigns -- United States.

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Integrated organisational communication

Barker, Rachel, 1958- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Electronic Resources

Publication Date

2013

Excerpt:

traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

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Public relations : writing and media techniques

Wilcox, Dennis L.

Format:

Regular print

Publication Date

2013

Excerpt:

presentations -- 16. Using direct mail and advertising ; Part four. Managing perograms and campaigns : 17

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Advertising creative : strategy, copy, design

Altstiel, Tom.

Format:

Books

Publication Date

2013

Excerpt:

Advertising creative : strategy, copy, design / Altstiel, Tom.

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Encyclopedia of major marketing strategies

Miskelly, Matthew, Éditeur scientifique.

Format:

Books

Publication Date

2013

Excerpt:

Advertising campaigns -- United States -- History -- 21st century.

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10.

Integrated organisational communication

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

Available: Copies:

11.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated

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12.

Introducing public relations : theory and practice

Butterick, Keith.

Format:

Books

Publication Date

2011

Excerpt:

campaigns into practice -- Corporate communications and financial PR -- Government and the public sector

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