Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne

Hey whipple, squeeze this : the classic guide to creating great advertising / Sullivan, Luke

Advertising & promotion / Hackley, Christopher E., author.

Advertising & IMC : principles & practice / Moriarty, Sandra E. (Sandra Ernst), author.

Advertising creative : strategy, copy, design / Altstiel, Tom, author.

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953

traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

campaigns into practice -- Corporate communications and financial PR -- Government and the public sector

Advertising campaigns.