Sales promotion.

ADVERTISING AND INTEGRATED BRAND PROMOTION. SCHEINBAUM, ANGELINE CLOSE.

tourism and hospitality products -- 11. Designing the tourism and hospitality promotions mix -- 12

Advertising & promotion / Hackley, Christopher E., author.

Sales promotion.

Advertising and integrated brand promotion / O'Guinn, Thomas C., author.

-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15

Advertising, promotion, and other aspects of integrated marketing communications / Andrews, J

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

sales promotions -- Professional sales -- Direct, online, social media and mobile marketing -- Managing

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

BUSINESS & ECONOMICS -- Advertising & Promotion.