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1. 
Cover image for A concise introduction to mixed methods research
A concise introduction to mixed methods research
by 
Creswell, John W., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
, acknowledging the steps in planning a study, designing studies with increasing complexity, planning sampling
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2. 
Cover image for Essentials of marketing research.
Essentials of marketing research.
by 
Babin, Barry J., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Part IV: SAMPLING AND STATISTICAL THEORY -- 12. Sampling designs and sampling procedures -- 13. Big
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3. 
Cover image for Business research methods
Business research methods
by 
Blumberg, Boris.
Format: 
Books
Publication Date 
2011
Excerpt: 
. Quantitative and qualitative research --6. Sampling strategies --7. Survey research --8. Secondary data and
Available: Copies:
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