Consumer behavior : buying, having, and being / Solomon, Michael R.

Consumer behavior : building marketing strategy / Hawkins, Del I.

Consumer Behaviour 5th Roberts-Lombard, Mornay

in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the

environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated

marketing communication organizations -- 4. Perspectives on consumer behavior -- Tart Three. Analyzing the

-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior

Consumer behavior.

-- The marketing environment -- Managing marketing information -- Consumer marketing and consumer buyer

Consumer behavior.

Marketing and consumer behaviour in Asia Pecotich, Tony