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00000IIE

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Publicity -- Advantages and Disadvantages of Publicity -- Measuring the Effectiveness of Publicity

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

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Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

-- Parts of the Function -- Publicity -- Advertising -- Press Agentry -- Public Affairs -- Issues

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Public communication campaigns

Atkin, Charles K.

Format:

Books

Publication Date

1989

Excerpt:

Government publicity -- United States.

Available: Copies:

Public relations in action

Reilly, Robert T.

Format:

Books

Publication Date

1987

Excerpt:

Publicity.

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