Introduction to social research : quantitative & qualitative approaches / Punch, Keith.

Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W

Research design : qualitative, quantitative, and mixed method approaches / Creswell, John W

Marketing research -- Case studies.

Research matters / Du Plooy-Cilliers, F. (Franzél)

Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.

The basics of social research / Babbie, Earl R., author.

Primer of public relations research / Stacks, Don W., author.

-- Key reading -- 3. Methods and approaches -- Introduction -- Designing research -- Quantitative versus

Research methods for business students / Saunders, M. N. K.

Marketing research / Wiid, Jan.

Research matters / Du Plooy-Cilliers, F. (Franzél)