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1. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Product Lines, Brands, and Packaging -- 16. Managing Service Businesses and Product Support Services -- 17
Available: Copies:
2. 
Cover image for Emancipating the professions : marketing opportunities from de-regulation
Emancipating the professions : marketing opportunities from de-regulation
Emancipating the professions : marketing opportunities from de-regulation
by 
Wilson, Aubrey.
Format: 
Books
Publication Date 
1994
Excerpt: 
Service industries -- Marketing.
Available: Copies:
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