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1. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business
Available: Copies:
2. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behavior / Schiffman, Leon G., author.
Available: Copies:
3. 
Cover image for UX for beginners : a crash course in 100 short lessons
UX for beginners : a crash course in 100 short lessons
by 
Marsh, Joel, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
punishments -- Conditioning and addiction -- Gamification -- Social/viral structure -- How to create trust
Available: Copies:
4. 
Cover image for Explorations of marketing in society
Explorations of marketing in society
by 
Gundlach, Gregory T. (Gregory Thomas)
Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing -- Social aspects.
Available: Copies:
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