The psychology of advertising / Fennis, Bob Michaël, 1968- author.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

hospitality products, branding, and pricing -- 9. Tourism distribution -- 10. Promoting and advertising

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Advertising copy.

Advertising.

, this text prepares readers for careers in brand management, advertising, and consumer research. The 12

. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal

visual identity -- Advertising -- Web, mobile, and motion design -- Package design -- The portfolio and

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

to market them via social media and monetize them with in-app advertising, in-app billing, virtual