-- Understanding the marketplace and consumer value -- Analyzing the marketing environment -- Managing marketing

Consumer behaviour : a South African perspective / Gowpall, Yathika, editor.

Consumers -- Attitudes.

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer

marketing is most effective when integrated into a multi-channel campaign that not only educates consumers

Consumer behaviour. Sethna, Zubin, author.

Consumer behavior / Schiffman, Leon G., author.

Consumer Behaviour 4e Roberts-Lombard, Mornay

? -- Why do consumers behave as they do? -- How are goods and services produced -- How are businesses