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1. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section
Available: Copies:
2. 
Cover image for Introducing public relations : theory and practice
Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
campaigns into practice -- Corporate communications and financial PR -- Government and the public sector
Available: Copies:
3. 
Cover image for Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars
Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising campaigns.
Available: Copies:
4. 
Cover image for Grapevine : the new art of word-of-mouth marketing
Grapevine : the new art of word-of-mouth marketing
by 
Balter, Dave.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Word-of-mouth advertising.
Available: Copies:
5. 
Cover image for Effective advertising : understanding when, how, and why advertising works
Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J
Available: Copies:
6. 
Cover image for 11 steps to brand heaven : the ultimate guide to buying an advertising campaign
11 steps to brand heaven : the ultimate guide to buying an advertising campaign
by 
Weinreich, Len.
Format: 
Books
Publication Date 
1999
Excerpt: 
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Weinreich, Len.
Available: Copies:
7. 
Cover image for Effective communication campaigns
Effective communication campaigns
Effective communication campaigns
by 
Rensburg, Ronel S.
Format: 
Books
Publication Date 
1996
Excerpt: 
Advertising campaigns.
Available: Copies:
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