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The psychology of advertising

Fennis, Bob Michaël, 1968- author.

Format:

Books

Publication Date

2021

Excerpt:

The psychology of advertising / Fennis, Bob Michaël, 1968- author.

Available: Copies:

Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2014

Excerpt:

Internet advertising.

Available: Copies:

Managing e-commerce in business

Botha, J. A. R. (Johan Abraham Reinart), 1953-

Format:

Books

Publication Date

2008

Excerpt:

Internet advertising.

Available: Copies:

Global communication

Kamalipour, Yahya R.

Format:

Books

Publication Date

2007

Excerpt:

Douglas A. Boyd -- The global implications of the internet / George A. Barnett, Devan Rosen -- Milestones

Available: Copies:

It's not just PR : public relations in society

Coombs, W. Timothy.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html

Format:

Books

Publication Date

2007

Excerpt:

-- Nazi anti-tobacco campaign -- Mixing social and policy changes : direct-to-consumer advertising and big

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Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and

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Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

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The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

The advertised mind : groundbreaking insights into how our brains respond to advertising / Du

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

10.

E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

Internet marketing -- Africa, Southern.

Available: Copies:

11.

Managing e-commerce

Botha, J. A. R. (Johan Abraham Reinart), 1953-

Format:

Books

Publication Date

2004

Excerpt:

Internet advertising.

Available: Copies:

12.

Advertising media planning

Sissors, Jack Zanville, 1919-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html

Format:

Books

Publication Date

2002

Excerpt:

Advertising media planning / Sissors, Jack Zanville, 1919-

Available: Copies:

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