Publicity, newsletters, and press releases / Baverstock, Alison.

Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars /

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Publicity -- Case studies.

Publicité.

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

Publicity -- South Africa.

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

-- Circulating what consumers want -- Retail Park Stationers -- Branding through publicity: labour movement

Publicité

-- Parts of the Function -- Publicity -- Advertising -- Press Agentry -- Public Affairs -- Issues

casualty of PR war -- Publicity -- Falling fowl of public opinion -- Public opinion -- The offal truth